In this three-day in-person program, non-financial leaders learn how to interpret financial information, connect numbers to strategy, and use financial insights to make better decisions and communicate more credibly across the organization.
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Format: In-person
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Dates: April 8-10, 2026
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Duration: 3 days
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Location: St. Petersburg Campus
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Tuition: $2,895
Financial Principles for Non-Financial Leaders equips participants with practical tools to understand financial data, see the story behind the numbers, and confidently participate in financially grounded decision-making. Rather than turning leaders into accountants, the program focuses on what non-financial executives actually need: the ability to read financial statements, understand key indicators, and translate financial data into clear, strategic action.
In many organizations, talented leaders struggle to influence senior stakeholders or justify investments because they lack fluency in basic financial language. This program bridges that gap. Through real company examples, interactive simulations, and financial
dashboards designed for non-finance professionals, participants learn how to interpret financial performance, evaluate trade-offs, and use financial information to support strategy and collaboration.
By the end of the program, participants are more confident engaging in financial conversations, more effective at framing proposals with sound analysis, and better equipped to contribute to sustainable business performance.
Key Takeaways
Participants will learn how to:
- Strengthen business acumen and fluency in the language of finance
- Communicate effectively with executives using core accounting and financial concepts
- Support proposals and initiatives with sound financial analysis
- Interpret competitors’ and suppliers’ financial information to uncover insights
- Use key performance indicators (KPIs) to assess value creation and performance
- Make cost-effective, evidence-based decisions that support organizational success
Who Should Attend
This program is designed for:
Roles:
- Mid- to upper-level managers
- High-potential professionals preparing for broader responsibilities
- Executives without formal finance training who must make or influence financial decisions
Industries:
Any industry where leaders are expected to make financially informed decisions and
communicate with finance, executives, or boards.
Situational readiness:
- Leaders presenting business cases or investment requests
- Managers responsible for budgets, P&L impact, or performance targets
- Professionals moving into roles that require stronger financial fluency
Curriculum & Topics
Core themes and topics include:
Module 1: Speaking the Language of Finance
Understanding core financial concepts, terminology, and how financial statements fit together.
Module 2: Reading Financial Statements for Insight
Interpreting income statements, balance sheets, and cash flow information to understand performance and health.
Module 3: Linking Financials to Strategy and Performance
Connecting financial data to strategic goals, trade-offs, and value creation.
Module 4: Working with KPIs and Dashboards
Using key financial and operational indicators to evaluate performance and support decisions.
Module 5: Building Financially Grounded Business Cases
Structuring proposals and initiatives with basic financial analysis to gain organizational support.
Module 6: Applying Financial Principles in Real-World Scenarios
Using examples, simulations, and case-based discussions to practice financial decision-making.
(Exact daily schedule and session timing: TBD)
Faculty

Dan Topf, CPT - Program Facilitator
Dan Topf is a Certified Performance Technologist (CPT) and performance improvement consultant who helps leaders connect financial insight to strategic decision-making. He specializes in building business and financial acumen for non-financial executives, using real-world examples, simulations, and practical frameworks that translate numbers into clear action. Dan has partnered with global organizations across industries to strengthen leadership capability, financial fluency, and enterprise-level performance.Benefits for Organizations
Participants will return with improved ability to:
- Engage more effectively with finance and senior leadership
- Use financial data to support strategy, budgeting, and investment decisions
- Assess the financial implications of operational choices
- Strengthen cross-functional collaboration through a shared financial language
This program supports organizations seeking to:
- Build broader financial acumen across leadership ranks
- Improve the quality of business cases and investment proposals
- Strengthen alignment between finance and non-financial functions
Program Format
This program is delivered in an immersive, interactive format designed to maximize engagement and peer learning. A detailed agenda will be shared with registered participants in advance.
Certificate & Pathways
Participants will receive a USF Executive Education Certificate of Completion.
Logistics
Detailed program information, including the agenda, parking instructions, and recommended hotel accommodations, will be provided to registered participants prior to the program start date.
All cancellation and substitution requests must be submitted in writing.
Cancellations
Cancellations received 14 days or more prior to the program start date will receive a full refund, minus a $250 administrative fee. Cancellations received within 14 days of the program start date are non-refundable.
Substitutions
Substitutions may be made at any time prior to the program start date at no additional cost. If pre-program assessments have already been completed, associated assessment fees are non-refundable.
Program Changes
The ²ÝÝ®ÊÓÆµ reserves the right to cancel or reschedule a program. In the event of cancellation by the University, registered participants will receive a full refund.
Group Pricing & Custom Options
Discount Eligibility
USF alumni and active-duty military members and veterans are eligible for a 10% discount on all open-enrollment programs.
Please enter the appropriate discount code at checkout. Discounts are offered in good faith. Proof of eligibility may be requested prior to program start.
Discounts cannot be combined with other promotional offers.
USF Alumni
USF alumni receive 10% off open-enrollment programs with code USFALUMNI10.
Military & Veterans
Active-duty military members and veterans receive 10% off open-enrollment programs with code MILITARY10.