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USF and Grow Financial partner to create new clinic to empower financial literacy
Through this partnership, Grow Financial plans to commit up to $1.8 million to the clinic over the next four years, and its team members will actively participate in the clinic鈥檚 activities.
November 5, 2025Business News
Muma AI Day introduces Tampa Bay high schoolers to AI-driven careers in business
Hosted by the Muma College of Business and partnering with Hillsborough County Public Schools, the event promises to introduce Hillsborough County students to the world of artificial intelligence and its growing role in the future of work.
November 4, 2025Business News, Events
Researchers found that training everyone after a phishing simulation 鈥� not just those who clicked 鈥� helped participants stay alert and resist scams for months.
November 3, 2025Research and Innovation
This groundbreaking study dives into the psychological and behavioral ramifications of on-the-spot phishing training, ultimately advocating for a broader, more inclusive approach.
November 3, 2025Research and Innovation
The study's findings could help companies strengthen their cybersecurity defenses as phishing scams grow more sophisticated and increasingly use artificial intelligence.
November 3, 2025Research and Innovation
Falling for 鈥渇ake鈥� phishing: USF study finds smarter way to train employees to thwart phishing scams
A new study in MIS Quarterly finds that sending employees who fall for simulated phishing emails into an on-the-spot training module can be counterproductive. Researchers recommend a broader approach.
November 3, 2025Business News, Research and Innovation
Dipayan Biswas, the Frank Harvey endowed professor of marketing, discusses the everchanging landscape of AI advancements and how they have led to significant changes in the way we live.
October 29, 2025Research and Innovation
Corridor partnership expands undergraduate research and advances experiential learning at USF - USFRI
The Integrated Analytics Research Experience for Undergraduates program expands undergraduate research in the college by providing students with hands-on experience in data-driven projects across business disciplines.
October 29, 2025Research and Innovation
Don鈥檛 wait for perfect: A USF student鈥檚 advice on pitching big ideas
USF student Jackson Poyner shares practical, confidence-boosting advice for fellow Bulls ready to pitch their ideas.
October 27, 2025Entrepreneurship, Spotlights
From gummy gains to startup success: USF students power up with HUSTLE
What do pre-workout gummies, shoe charms and investor pitch rooms have in common? A select group of USF students found out firsthand through a high-impact program designed to turn bold ideas into real businesses.
October 22, 2025Business News, Entrepreneurship
Moez Limayem unanimously selected by USF Board of Trustees as the university鈥檚 next president - USF News
Limayem currently serves as president of the University of North Florida and was the Lynn Pippenger Dean of the Muma College of Business at USF for 10 years. His appointment is subject to confirmation by the Florida Board of Governors, which oversees the State University System.
October 21, 2025Business News
Dipayan Biswas, professor of marketing, said incorporating tech into the dining experience as White Castle has done is a time-tested means of boosting profits.
October 20, 2025Research and Innovation