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The study, published in the Journal of Marketing Research, examined five different categories of company-sponsored wellness benefits - food, social, mindfulness, physical and health - to see which ones resonated with employees in customer-facing jobs.

September 25, 2025Research and Innovation

The new Center for Executive and Leadership Education will offer national-caliber leadership training to corporate leaders and executives in the Tampa Bay region and fill a regional need for high-level leadership education and custom corporate training programs.

September 25, 2025Events

Over the course of two semesters, the selected students will shadow leaders throughout McKibbon’s portfolio of Tampa-based hotels and its corporate office, immersing themselves in a variety of real-world working environments.

September 25, 2025Honors and Awards

A new Journal of Marketing Research study shows food perks and social events outperform traditional wellness benefits in boosting worker motivation.

September 24, 2025Research and Innovation

Published in the Journal of Marketing Research, the study examined five categories of company-sponsored wellness benefits—food, social, mindfulness, physical and health—to see which resonated most with customer-facing employees.

September 24, 2025Research and Innovation

mckibbon hospitality cooperative learning program

USF and McKibbon Hospitality continue partnership with Cooperative Learning Program

The interactive learning experience is designed to give hospitality students a competitive edge through hands-on shadowing and mentorship from seasoned industry professionals.

September 24, 2025Business News

The study, spearheaded by marketing professor Dipayan Biswas, examined five distinct categories of wellness benefits: food, social, mindfulness, physical, and health-related initiatives.

September 24, 2025Research and Innovation

grocery store worker helping a customer

Free food, not gym memberships, motivates frontline workers to be at their best, USF study reveals

New research in the Journal of Marketing Research found that wellness programs involving food and social gatherings go a long way in inspiring customer-facing workers to provide better customer service.

September 24, 2025Business News, Research and Innovation

usf student at graduation

USF climbs to its highest position ever in U.S. News rankings - USF News

The ²ÝÝ®ÊÓÆµ has reached an all-time high in U.S. News & World Report’s annual ranking of the best colleges. USF is No. 88 overall among all public or private universities in America, up from No. 91 last year.

September 23, 2025Business News

cj johnson

First-class branding: Tampa airport’s social media guy talks strategy, Crocs and cheeky humor

²ÝÝ®ÊÓÆµ students got a behind-the-scenes look at what it takes to make an airport go viral. C.J. Johnson, TPA's social media account manager, walked through some of the airport’s greatest viral hits.

September 23, 2025Business News, Events

The half-day program, presented by Bank of America, featured keynote speaker Lisa Krouse, president and CEO of First Tee and former chair of the Greater Sarasota Chamber of Commerce, along with panels of executives, educators and community leaders.

September 22, 2025Business News, Events

USF’s Muma College of Business celebrated the Center for Executive and Leadership Education’s launch. The school is now partnering with organizations to provide a world-class curriculum that reflects current corporate challenges and opportunities.

September 19, 2025Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.