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Too good to be true? USF study reveals leaders who change too fast are viewed as less authentic
According to a study published in the Academy of Management Journal, leaders who jump too fast to change their behaviors are seen as less authentic and even employees who requested the change view their managers who make swift changes as less sincere.
October 6, 2025Research and Innovation

USF expands risk management program as demand and impact grow, especially during hurricane season
USF’s Baldwin School of Risk Management and Insurance has expanded to all three campuses, fueling record enrollment as Florida’s growing economy drives demand for risk professionals. The program’s growth reflects a statewide need for experts who can address risks ranging from hurricanes to cybersecurity across diverse industries.
October 6, 2025Student Success

Moez Limayem named the sole finalist for ²ÝÝ®ÊÓÆµ president
Limayem served as the Lynn Pippenger Dean of the Muma College of Business at USF for 10 years prior to becoming UNF’s president in 2022. He has been recognized by Florida Trend as one of the state’s 500 most influential business leaders and received an award from the National Academy of Inventors for his many contributions to innovation and invention.
September 30, 2025University News

Free food, not gym memberships, motivates frontline workers to be at their best, USF study reveals
New research in the Journal of Marketing Research found that wellness programs involving food and social gatherings go a long way in inspiring customer-facing workers to provide better customer service.
September 24, 2025Research and Innovation

USF launches 'bold vision' for new Center for Executive and Leadership Education
The new center will be based on the USF St. Petersburg campus and will offer national-caliber leadership training to corporate leaders and executives in the Tampa Bay region.
September 18, 2025Community Partnerships, USF Foundation

USF’s Vinik Sport & Entertainment Management program clinches No. 2 in global rankings
The program jumped two spots from last year, leapfrogging to secure its highest worldwide ranking in the program’s history, according to the 2025 SportBusiness Postgraduate Rankings.
September 15, 2025Student Success

USF welcomes record-breaking class, sees increase in student engagement
USF is welcoming a record-breaking incoming class, attracting students from across the country and around the world drawn by academic opportunities, a strong sense of community, and historically high academic achievement. The university is expanding campus engagement, with events and experiences that help students build connections and grow both academically and personally.
September 11, 2025Student Success

Yash Patel
His interest in accounting was born as a high schooler helping his grandmother run her Clearwater motel. Yash Patel then started a vending machine business that funded his education, gaining real-world experience along the way.
August 4, 2025Student Success

USF’s online MBA breaks into Princeton Review top 10
The program is among the best in the country, climbing to No. 10 overall, rising seven spots from last year. USF also secured the top spot in Florida, according to the 2025 rankings.
July 31, 2025Student Success

How AI is revolutionizing travel planning
Artificial intelligence is transforming how people plan travel with personalized, instant itineraries that once took hours to build.
July 31, 2025Research and Innovation

Tourism, sport and entertainment programs merge to form USF School of Hospitality and Sport Management
Launching in fall 2025, the merged school will give students on all three campuses more career pathways and a global perspective on the interconnectedness of hospitality, tourism, sport and entertainment.
July 30, 2025Student Success

From classmates to soulmates: Three years, two degrees and one happily ever after
Jacqueline Benavides and Kyle Kelly met in 2022, the first year the online DBA program was offered at USF. The program gave them a path toward academic growth and, unexpectedly, toward each other.
June 30, 2025Campus Life