Licensing
Brand Guidelines
The quickstart guide is a condensed version of USF's brand guidelines for external partners, colleagues, and part-time employees that may need this information but do not have access to our brand portal. It ensures that our visual identity is consistent and outlines our core brand elements, including use of logos, colors, typography, mascot guidance and graphic assets for both the institution and USF Athletics.
Download the USF Visual Brand Quickstart Guide
The Collegiate Licensing Corporation (CLC) licensing sheet provides rules and procedures for the proper use of USF’s trademarks, ensuring that any products or materials bearing the university’s logo or marks comply with licensing requirements.