Licensing
FAQs
What is a trademark?
A trademark is a recognizable symbol, word, or other identifiers that distinguish the ²ÝÝ®ÊÓƵ’s name, logo, or other marks. USF trademarks represent the university’s identity and are protected by law to maintain brand integrity.
Why is licensing required for using USF trademarks?
Licensing ensures that the university’s marks are used consistently and appropriately. It helps protect the reputation and integrity of the USF brand, prevents unauthorized use, and ensures that licensed products meet quality standards.
How can I obtain a license to use USF trademarks?
To use USF trademarks, you must apply for a license through the Collegiate Licensing Corporation (CLC). Once approved, you can use the university’s marks on approved products in accordance with licensing guidelines.
Who can apply for a license?
Businesses, organizations, or individuals who wish to produce products bearing USF trademarks must apply for a license through the CLC. This includes manufacturers, retailers, and promotional companies.
Are there restrictions on how I can use USF trademarks?
Yes, there are specific guidelines for using USF’s trademarks. The university’s marks must be used in a manner that aligns with its brand identity, and all designs must be approved by USF’s Licensing Office prior to production or distribution.
What happens if I use USF trademarks without permission?
Unauthorized use of USF trademarks may result in legal action due to infringement. The university protects its trademarks to ensure they are used appropriately and, in a manner, consistent with its brand and reputation.
How do I contact the Licensing Office for more information?
For further details about USF trademarks, licensing, or to begin the licensing process, you can contact the USF Licensing Office directly via email usfbrand@usf.edu.